THE PALE HORSE & THE PUDGY KID
Lance Parrish is an Executive Creative Director at Grey NY where he leads Gillette and Applebee’s.
Previously he was freelance for a few years where he was brought in to help win pitches for places like Droga5, McCann, FIG, & J&L.
He spent time as ECD of DDB New York where he was brought in to reshape the creative department and lead the work across their Uniliever portfolio, Tribeca Film Festival and Cotton Incorporated.
He spent seven years at Grey where he helped pitch and win Gillette’s global business, Bose, Advil, Febreze and Applebee’s. Also during his tenure at Grey, the agency was named Adweek’s Global Agency of the Year as well as Advertising Age’s Agency of the Year. Lance doesn’t take credit for these accolades, but there might be some connection.
Lance’s work has shown up in the Super Bowl five times and has been awarded by Cannes, D&AD, ANDYs, One Show, Clios, Art Directors Club, London International, and Effies, to name a few.
Lance began his career at BBH cutting his teeth on Levi, Axe, and Virgin Mobile. From there it was on to Kirshenbaum Bond where he helped them win BMW and Wendy’s.
Lance Parrish grew up on a cattle and tobacco farm in the middle of Kentucky. He spent much of his time on horses and tractors pondering how he might complicate his life. After a series of mistakes, he finally looked up and realized he was living in Manhattan helping to build global brands. He’s still doing this. He insists on doing good work with good people.
Lance and his son Tristan are the last Parrish’s. His better half is the smartest person he knows. In his free time he restores old axes, collects sticks that look like guns, and wishes he was playing golf or fishing.
Where I signed the back of checks:
Executive Creative Director – Grey NY Current
Freelance Creative Director – Droga5, McCann, FIG, J&L 2019 - 2021
Executive Creative Director – DDB NY 2018 - 2019
Group Creative Director – Grey NY 2017 - 2018
Creative Director – Grey NY . 2011-2017
Art Director – Kirshenbaum Bond + Partners 2008 - 2011
BBH Freelance – Brand invention and IP for ZAG 2007-2008
Where I signed the front of checks:
The Creative Circus
Western Kentucky University
Pats on the back:
Cannes Lions
Gold - Entertainment Lion for Music - Excellence in Music - Fancy Like Applebee’s - 2022
Gold - Industry Craft - Brand and Communications Design - Typography - Great Stories are Timeless - 2019
Gold - Industry Craft - Outdoor - Illustration - Great Stories are Timeless - 2019
Silver - Social & Influencer - Fancy Like Applebee’s - 2022
Bronze - Film Craft - NFL - 2015
+ 12 shortlists
D&AD
Wood Pencil - Illustration - Posters - Great Stories are Timeless - 2020
Wood Pencil - Illustration - Integrated - Great Stories are Timeless - 2020
Wood Pencil - Film - Listen - NFL 2015
One Show
Gold - TV - Listen - NFL - 2016
+ 9 shortlists
Andys
Gold - Craft - Great Stories are Timeless - Spinal Tap - 2020
Gold - Craft - Great Stories are Timeless - Apocalypse Now - 2020
Clio Awards
Gold - Out of Home - Billboard - Great Stories Are Timeless - 2019
Gold - Print & Out of Home Technique - Art Direction - Great Stories Are Timeless - 2019
Gold - Print & Out of Home Technique - Illustration - Great Stories Are Timeless - 2019
Gold - Print & Out of Home Technique - Typography - Great Stories Are Timeless - 2019
Bronze - Film - Public Service - Listen: NFL - 2015
Runner up - Clio Creative Bowl - Listen: NFL - 2015
London International Awards
Gold - The New Category - The Future of Mobility - BMW Documentaries - 2012
Silver - Billboard - Use of Illustration - Great Stories are Timeless - 2019
Bronze - Design - Use of Illustration - Great Stories are Timeless - 2019
Art Directors Club
Gold - Integrated - The Future of Mobility - BMW Documentaries - 2012
Effie Awards
Grand Effie - Fancy Like Applebee’s - 2022
Gold - Social Media - Fancy Like Applebee’s - 2022
Silver - Restaurant - Fancy Like Applebee’s - 2022
Silver - Beverage - No is Beautiful - Pure Leaf Tea - 2021
Silver - Halftime Bathroom Break - Febreze - 2018
Bronze - Positive Change - Social Good - Listen - NFL - 2016
Super Bowl Spots
2022 Super Bowl 56 - Effort Comes Easy - Gillette
2018 Super Bowl 52 - Bleep Don’t Stink - Febreze
2017 Super Bowl 51 - Halftime Bathroom Break - Febreze
2015 Super Bowl 49 Listen - NOMORE.ORG / NFL
2010 Super Bowl 44 - Changes - BMW
2010 Super Bowl 44 - Built in America - BMW
Grey’s Heroic Failure Award
Gold Cup - Poop Train - Febreze
Jury Participation
2018 AICP Jury